My Japan Discovery Privacy Policy  

Introduction

This Privacy Policy outlines [My Japan Discovery] (" we ", " our " or " the Company ") practices with respect to information collected from users who access our website at [https://www.myjapandiscovery.com/] (" Site "), or otherwise share personal information with us (collectively: " Users "). 

Grounds for data collection 

Processing of your personal information (meaning, any information which may potentially allow your identification with reasonable means; hereinafter "Personal Information") is necessary for the performance of our contractual obligations towards you (for example, when you book a tour through our website), to protect our legitimate interests (such as improving the quality of our services, preventing fraud, or ensuring safety during tours), and to comply with legal and regulatory obligations to which we are subject, including the Act on the Protection of Personal Information (APPI) in Japan and, where applicable, the General Data Protection Regulation (GDPR) of the European Union.


In certain cases, we may also process your information based on your explicit consent, for example, when you subscribe to receive marketing communications or voluntarily provide health-related information (such as dietary restrictions or allergies) to help us tailor your experience.


By using the Site, you acknowledge and consent to the collection, storage, use, and sharing of your Personal Information as described in this Privacy Policy. Where required by applicable law, we will seek your consent before processing certain types of Personal Information.

What information we collect?

1. Non-Personal Information

The first type of information is un-identified and non-identifiable information pertaining to a User(s), which may be made available or gathered via your use of the Site (“Non-personal Information”). We are not aware of the identity of a User from which the Non-personal Information was collected.


Non-personal Information which is being collected may include your aggregated usage information and technical information transmitted by your device, including certain software and hardware information (e.g. the type of browser and operating system your device uses, language preference, access time, screen resolution, etc.) in order to enhance the functionality of our Site. We may also collect information on your activity on the Site (e.g. pages viewed, online browsing behavior, clicks, time spent, etc.).


2. Personal Information

The second type of information is Personal Information, which is individually identifiable information—namely, information that identifies an individual or may with reasonable effort identify an individual. Such information includes:


Device Information:

We collect Personal Information from your device. Such information includes geolocation data, IP address, unique identifiers (e.g., MAC address and UUID), and other information related to your activity on the Site.


Registration and Booking Information:

When you register on our Site or make a tour reservation, we may collect the following:

・Full name

・Email address

・Phone number

・Nationality and country of residence

・Number of participants (including names and ages of children)

・Accommodation information (e.g., pickup location)

・Preferred travel dates and schedule details


Payment Information:

When making a payment through our platform or third-party services (e.g., Stripe or PayPal), billing information such as transaction ID, payment method, and billing address may be collected.


Travel Preferences and Special Requests:

You may optionally provide us with additional information to enhance your experience, such as:


・Dietary restrictions or allergies

・Accessibility needs

・Interests or preferred activities


Communication Data:

Any correspondence with us (via email, contact forms, messaging apps) may be stored to assist you better and maintain a record of support history.

How do we receive information about you?

We receive your Personal Information from various sources:
  • When you voluntarily provide us your personal details in order to register on our Site;
  • When you use or access our Site in connection with your use of our services;
  • From third party providers, services and public registers (for example, traffic analytics vendors).

What information we collect?

We do not rent, sell, or share Users’ information with third parties except as described in this Privacy Policy.

We may use the information for the following purposes:

  • To process and manage your bookings, including payment processing and sending confirmation emails.
  • To communicate with you, including sending updates about your tour, service notices, reminders, or responding to inquiries.
  • To provide customer support, including assistance before, during, and after your trip.
  • To personalize your user experience based on preferences or past activity on our Site.
  • To send promotional content or special offers related to our services (see more under "Marketing").
  • To serve advertisements that are more relevant to your interests (see more under "Advertisements").
  • To improve our services and website, through data analysis, research, and usability feedback.
  • To ensure safety, manage risks, and detect/prevent potentially fraudulent or harmful activity.


In addition to the above, we may transfer or disclose Personal Information to our subsidiaries, affiliated companies, and subcontractors, as necessary to operate our business and provide our services.


We may also share Personal Information with our trusted third-party providers, who may be located in various jurisdictions across the world, for the following purposes:

  • Hosting and maintaining our website and reservation system (e.g., Bókun by TripAdvisor).
  • Providing secure payment processing (e.g., Stripe, PayPal).
  • Delivering email communications or customer support (e.g., Google Workspace, Mailchimp).
  • Performing marketing and advertising (e.g., Meta Ads, Google Ads).
  • Conducting website analytics (e.g., Google Analytics) and performance diagnostics.


We may also disclose information if we believe in good faith that such disclosure is necessary or appropriate to:

  1. Comply with legal obligations, court orders, or governmental requests;
  2. Enforce our Terms of Service or other agreements;
  3. Investigate and prevent fraudulent or illegal activities;
  4. Protect the safety, rights, or property of My Japan Discovery, our users, or others;
  5. Cooperate with law enforcement and regulatory authorities as necessary.


User Rights

You may request to:

1. Receive confirmation as to whether or not personal information concerning you is being processed, and access your stored personal information, together with supplementary information.

2. Receive a copy of personal information you directly volunteered to us in a structured, commonly used and machine-readable format.

3. Request rectification of your personal information that is in our control.

4. Request erasure of your personal information ("right to be forgotten").

5. Object to the processing of personal information by us, where such processing is based on our legitimate interests.

6. Request to restrict processing of your personal information by us.

7. Lodge a complaint with a data protection supervisory authority in your jurisdiction (e.g., the Personal Information Protection Commission in Japan or a Data Protection Authority in the EU).


Please note that these rights are not absolute, and may be subject to our legitimate business interests, legal obligations, or other regulatory requirements. For example, we may be required by law to retain certain data for tax or security reasons.


If you wish to exercise any of the aforementioned rights, or receive more information, please contact our Data Protection Officer (“DPO”) at:

📧 contact@myjapandiscovery.com

Retention

We will retain your personal information for as long as necessary to provide our services, and as necessary to comply with our legal obligations, resolve disputes, and enforce our policies. Retention periods will be determined taking into account the type of information that is collected and the purpose for which it is collected, bearing in mind the requirements applicable to the situation and the need to destroy outdated, unused information at the earliest reasonable time. Under applicable regulations, we will keep records containing client personal data, account opening documents, communications and anything else as required by applicable laws and regulations. 

We may rectify, replenish or remove incomplete or inaccurate information, at any time and at our own discretion.

Cookies

We and our trusted partners use cookies and other technologies in our related services, including when you visit our Site or access our services. 

A "cookie" is a small piece of information that a website assign to your device while you are viewing a website. Cookies are very helpful and can be used for various different purposes. These purposes include allowing you to navigate between pages efficiently, enable automatic activation of certain features, remembering your preferences and making the interaction between you and our Services quicker and easier. Cookies are also used to help ensure that the advertisements you see are relevant to you and your interests and to compile statistical data on your use of our Services. 

The Site uses the following types of cookies:

a. 'session cookies' which are stored only temporarily during a browsing session in order to allow normal use of the system and are deleted from your device when the browser is closed; 

b. 'persistent cookies ' which are read only by the Site, saved on your computer for a fixed period and are not deleted when the browser is closed. Such cookies are used where we need to know who you are for repeat visits, for example to allow us to store your preferences for the next sign-in; 

c. 'third party cookies' which are set by other online services who run content on the page you are viewing, for example by third party analytics companies who monitor and analyze our web access.

Cookies do not contain any information that personally identifies you, but Personal Information that we store about you may be linked, by us, to the information stored in and obtained from cookies. You may remove the cookies by following the instructions of your device preferences; however, if you choose to disable cookies, some features of our Site may not operate properly and your online experience may be limited.

We also use a tool called “Google Analytics” to collect information about your use of the Site. Google Analytics collects information such as how often users access the Site, what pages they visit when they do so, etc. We use the information we get from Google Analytics only to improve our Site and services. Google Analytics collects the IP address assigned to you on the date you visit sites, rather than your name or other identifying information. We do not combine the information collected through the use of Google Analytics with personally identifiable information. Google’s ability to use and share information collected by Google Analytics about your visits to this Site is restricted by the Google Analytics Terms of Use and the Google Privacy Policy.

Third party collection of information

Our policy only addresses the use and disclosure of information we collect from you. To the extent you disclose your information to other parties or sites throughout the internet, different rules may apply to their use or disclosure of the information you disclose to them. Accordingly, we encourage you to read the terms and conditions and privacy policy of each third party that you choose to disclose information to. 

This Privacy Policy does not apply to the practices of companies that we do not own or control, or to individuals whom we do not employ or manage, including any of the third parties which we may disclose information as set forth in this Privacy Policy. 

How do we safeguard your information?

We take great care in implementing and maintaining the security of the Site and your information.

We employ industry-standard procedures and technologies to protect the personal information we collect and store. These include, but are not limited to:

  • Secure data transmission using HTTPS (SSL/TLS encryption) for all web traffic
  • Access controls to limit internal access to personal data on a need-to-know basis
  • Strong authentication procedures for system administrators and service providers
  • Regular monitoring and vulnerability scanning to detect and address potential threats
  • Data minimization and retention policies to avoid unnecessary data storage
  • Staff training on privacy and data protection best practices

In addition, we require any third-party service providers (e.g., booking platforms, payment processors, analytics services) who process personal information on our behalf to adhere to equivalent security and confidentiality obligations, consistent with this Privacy Policy.

Although we take reasonable steps to safeguard your information, no method of transmission over the Internet or method of electronic storage is 100% secure. Therefore, we cannot guarantee absolute security, and we are not responsible for the acts of those who gain unauthorized access or abuse our Site. We make no warranty, express, implied or otherwise, that we will prevent such access.


Transfer of data outside the EEA 

Please note that some data recipients may be located outside the EEA. In such cases we will transfer your data only to such countries as approved by the European Commission as providing adequate level of data protection, or enter into legal agreements ensuring an adequate level of data protection.

Advertisements

We may use third-party advertising technologies to serve advertisements when you access or interact with the Site. These technologies may use data about your usage of our Services (such as pages visited, time spent, or actions taken) to deliver more relevant ads, including by placing third-party cookies or tracking technologies on your browser.

These advertising partners may include platforms such as Google Ads, Facebook Ads (Meta), Instagram, and other programmatic ad networks. The information they collect may be linked to your online activity across different websites and services in order to provide personalized advertising.


Opt-out options:

You may opt-out of many third-party ad networks, including those operated by members of the Network Advertising Initiative (NAI) and the Digital Advertising Alliance (DAA).

To learn more about how these companies collect and use information for targeted advertising — and to opt out of interest-based advertising from participating companies — please visit the following links:

If you are located in the European Union, you can also manage your advertising preferences through the European Interactive Digital Advertising Alliance (EDAA) at:

Please note that opting out of personalized ads does not mean you will stop seeing ads altogether — you will still receive generic (non-targeted) advertisements.


Marketing

We may use your Personal Information — such as your name, email address, phone number, nationality, or past booking history — to send you promotional content, updates, or special offers that we believe may be of interest to you. These communications may be sent directly by us or via our trusted third-party service providers (such as email delivery platforms or social media marketing tools).

These communications may include:

  • Seasonal tour promotions or discounts
  • New tour announcements or experiences
  • Travel tips and event invitations
  • Feedback surveys and loyalty program updates


Opting out

You have the right to opt out of receiving marketing communications from us at any time.

Each marketing email you receive from us will include a clear and simple “unsubscribe” link that you can click to stop receiving future communications. If you opt out via email, we will remove your email address and/or phone number from our marketing distribution lists within a reasonable timeframe.

Please note that even if you unsubscribe from our promotional messages, we may still send you important administrative communications — such as booking confirmations, service updates, or legal notices — that are necessary for using our services.

If you wish to update your communication preferences directly, or need assistance, you may also contact us at:

📧 contact@myjapandiscovery.com


Corporate transaction

We may share information in the event of a corporate transaction (e.g. sale of a substantial part of our business, merger, consolidation or asset sale). In the event of the above, the transferee or acquiring company will assume the rights and obligations as described in this Privacy Policy.

Minors

We understand the importance of protecting children’s privacy, especially in an online environment. Our Site and services are not intended for or directed at children under the age of 16, and we do not knowingly collect Personal Information from minors without appropriate consent.

If you are under the age of 16, please do not use the Site or provide any personal information through it without the express consent of a parent or legal guardian.

In cases where we become aware that a minor has provided us with Personal Information without the necessary consent, we will take steps to delete such information promptly from our records.

If you are a parent or guardian and believe that your child has provided us with Personal Information without your consent, please contact us immediately at:

📧 contact@myjapandiscovery.com

Updates or amendments to this Privacy Policy

We reserve the right to periodically amend or revise the Privacy Policy; material changes will be effective immediately upon the display of the revised Privacy policy. The last revision will be reflected in the "Last modified" section. Your continued use of the Platform, following the notification of such amendments on our website, constitutes your acknowledgment and consent of such amendments to the Privacy Policy and your agreement to be bound by the terms of such amendments.

How to contact us

If you have any general questions about the Site or the information we collect about you and how we use it, you can contact us at:



📧 contact@myjapandiscovery.com


We are committed to protecting your privacy and will do our best to respond to your inquiry promptly.


Last Modified: June 18, 2025